For Immediate Release

Contact: Justin Conroy
(603)627-7871

Cornucopia Beverages acquires Moxie Brand, March 21, 2007

Cornucopia Beverages, a subsidiary of the Coca-Cola Bottling Company of Northern New England Inc., has acquired the rights to the Moxie brand from the Monarch Beverage Company for an undisclosed sum. The deal includes all brands, including Moxie Energy Drink, Diet Moxie and the Moxie flagship.

Moxie is one of the oldest continually produced soft drinks in the United States, developed in 1884. In 2005, Moxie became the Official State Soft Drink of Maine. Moxie has entered the American vernacular, coming to mean �skillful and spirited.�

While Coca-Cola Bottling Company of Northern New England currently sells approximately seventy-five percent of the world�s Moxie, Cornucopia is excited about the opportunity to grow and expand with an established brand.